Meta ad rejected · Misinformation
Why was my Meta ad rejected for misinformation?
A misinformation rejection means your ad contains a claim, image or video that fact-checkers have rated, or misinformation Meta removes under its Community Standards, such as harmful health or vaccine claims or false voting details. Remove or correct the claim using an authoritative source, then resubmit, or request another review in Meta Business Support Home if you believe it was wrong.
What usually triggers it
- A claim, image or video that third-party fact-checkers have rated. Meta rejects ads with fact-checked content.
- Harmful health misinformation, including false claims about vaccines.“Vitamin C is as effective as vaccines.”
- Discouraging vaccination, which is a separate ad policy, for example calling vaccines useless, unsafe or a way to insert chips.“Skip the jab. Natural immunity is safer.”
- Promoting harmful miracle cures, such as bleach or disinfectant, for health issues.
- False information about voting or the census: dates, places, methods, who can take part, or whether a candidate is running.“Postal votes now close a week early.”
- A realistic image, video or audio that was digitally created or altered and could seriously mislead people on a matter of public importance.
How to fix the ad
- Check every factual claim in the copy, the creative and the landing page against an authoritative source, and remove anything you cannot support.
- Do not reuse viral images, videos or claims until you have checked whether they have already been rated by fact-checkers.
- In health ads, keep to what health authorities say. Remove anything that discourages vaccination or presents a product as a cure where it is not.
- Do not use realistic edited or AI-made media of real events or public figures in a way that could mislead. Political and social issue ads also have disclosure rules for AI-made media.
- If the ad is about elections, voting or a social issue, it may also need Meta's authorisation and a “Paid for by” disclaimer, depending on the country, and these ads can't run in the EU. See our Special Ad Categories guide.
- Run the copy through our free checker at /check before upload. It flags likely issues and estimates risk; it is not Meta's decision.
Risky wording, and safer wording
Illustrative examples to show the difference. Always check the full ad, image and landing page too.
| Risky | Safer |
|---|---|
| Vitamin C protects you as well as any vaccine. | Vitamin C supplements, 60 tablets per bottle. |
| Doctors won't tell you this: vaccines are toxic. | Flu vaccinations available at our pharmacy this month. |
| Postal votes now close a week early. Vote today. | Check your voting date and polling station on your local election office's website. (Election information ads usually need Meta's authorisation and a “Paid for by” disclaimer.) |
| This cleanse kills any virus in 24 hours. | A daily green juice blend with no added sugar. |
If your ad is already rejected
- Open the rejection email or Meta Business Support Home and read the reason. Find the claim, image or video that was flagged.
- Edit the ad in Meta Ads Manager to remove or correct it. An edited ad is automatically sent for review again. Avoid deleting it if you might want a review, because Meta says a deleted ad may lose the option to request one.
- If you believe the ad was wrongly rejected, request another review in Business Support Home: select the account, select the ad, click Request review, then Submit. Meta aims to decide within 48 hours. If you think a fact-check rating itself is wrong, Meta has a separate process to request a review of the rating.
- Do not upload the same claim in new ads, reworded or re-cut, to get past review. Meta says advertisers that repeatedly post information deemed false may have their ability to advertise restricted.
- Keep records: the source behind each claim, a screenshot of the rejected ad, the reason Meta gave and what you changed.
Check your next ad before you upload it
Paste the copy and add the image or video. The free checker scores the rejection risk, points to the exact words at fault and the Meta policy behind each one, and suggests a safer version. It estimates risk; it isn't a decision from Meta.
Likely to be rejected. Fix the flagged lines before you upload.
This supplement ad combines a personal-attribute callout, a specific weight-loss result, guaranteed results, clickbait and a URL shortener, so it is very likely to be rejected.
Are you struggling with belly fat? Our gummies helped Maria lose 12 kg in 3 weeks!!! See the before and after pics. Doctors hate this one trick.
GUARANTEED RESULTS
https://bit.ly/slim-offer
6 issues found · tap a highlight to jump to it
“Are you struggling with belly fat?” · primary text
The ad asserts a personal characteristic about the viewer by addressing them directly about a body condition.
Fix: Our gummies are designed to support a healthy metabolism.
“helped Maria lose 12 kg in 3 weeks!!!” · primary text
A specific weight-loss amount within a short timeframe is an exaggerated, unrealistic result, and supplement ads must target 18+.
Fix: Remove the specific result; use a general statement such as 'Part of a balanced routine for healthy weight management.'
“GUARANTEED RESULTS” · headline
Guaranteed results are a prohibited claim for health and weight-loss products.
Fix: Use 'Start your wellness routine today' or remove the claim entirely.
“Doctors hate this one trick.” · primary text
This is classic clickbait, and the triple exclamation marks add to the sensational tone.
Fix: Replace with 'Learn how our gummies fit into a healthy routine.'
“See the before and after pics.” · primary text
Before-and-after comparisons for weight loss are high risk and draw rejection.
Fix: Remove the before-and-after reference and focus on the product's ingredients.
“https://bit.ly/slim-offer” · landing page
URL shorteners hide the true destination and are high risk, and can lead to account-level enforcement.
Fix: Use the full, direct landing page URL on the brand's own domain.
Safer version
Are you struggling with belly fat? Our gummies helped Maria lose 12 kg in 3 weeks!!! See the before and after pics. Doctors hate this one trick.
GUARANTEED RESULTS
Meet our gummies, designed to support a healthy metabolism. Easy to add to your day and made to fit into a balanced routine for healthy weight management. Learn how they fit into a healthy routine.
Start your wellness routine today
Also change: Link: replace the bit.ly shortener with the full, direct URL on your own brand domain, and make sure the landing page has no before-and-after photos, guaranteed-result claims or specific weight-loss numbers. Creative: remove any before-and-after images and any overlay text about kilos lost. Show the product or lifestyle shots instead, with overlay text like "Support your healthy routine". Set ad targeting to 18+.
Questions
Does Meta still use fact-checkers for ads?
Meta's ad policy still prohibits ads with content debunked by third-party fact-checkers. Outside the United States Meta works with independent fact-checkers certified by IFCN or EFCSN; in the United States it runs a community-based programme called Community Notes.
What if I think the fact-check is wrong?
Meta has a process to request a review of a fact-check rating, which is separate from requesting another review of the ad itself in Business Support Home.
Are opinion and satire treated as misinformation?
Meta says its fact-checking programme is not meant to interfere with opinions and debate, clearly satirical or humorous content, or business disputes.
Can I run ads about vaccine laws or mandates?
Yes. Meta allows ads that discuss vaccine legislation, funding, school requirements and mandates, as long as they do not discourage vaccination, for example by calling vaccines harmful.
Can misinformation get my ad account restricted?
Yes. Meta says advertisers that repeatedly post information deemed false may have restrictions placed on their ability to advertise.
Meta's official pages
- Misinformation (Meta Transparency Center)
- Misinformation, Community Standards (Meta Transparency Center)
- Vaccine Discouragement (Meta Transparency Center)
- About fact-checking on Facebook, Instagram and Threads (Meta Business Help Center)
- How to troubleshoot a rejected ad (Meta Business Help Center)
Ad Account Shield is an independent tool. It is not affiliated with, endorsed by or sponsored by Meta.
Related guides
- Misleading claimsPricing, endorsements or promises in the ad could mislead people for money.
- AI-generated contentUndisclosed AI in political ads, misleading altered media, fake celebrity endorsements or AI images that break other rules.
- Special Ad CategoriesFinancial products and services, employment, housing, and social issues or politics: when you must declare the category and how.