Free tool
Free Facebook ad policy checker
Paste your Facebook or Instagram ad copy and upload the image or video before you launch. Ad Account Shield scores how likely Meta is to reject it, points to the exact problems in the copy and the creative, and tells you how to fix each one.
- Free, 3 checks a day with no signup
- Independent, not affiliated with Meta
- Images aren't stored. What we keep
Likely to be rejected. Fix the flagged lines before you upload.
This supplement ad combines a personal-attribute callout, a specific weight-loss result, guaranteed results, clickbait and a URL shortener, so it is very likely to be rejected.
Are you struggling with belly fat? Our gummies helped Maria lose 12 kg in 3 weeks!!! See the before and after pics. Doctors hate this one trick.
GUARANTEED RESULTS
https://bit.ly/slim-offer
6 issues found · tap a highlight to jump to it
“Are you struggling with belly fat?” · primary text
The ad asserts a personal characteristic about the viewer by addressing them directly about a body condition.
Fix: Our gummies are designed to support a healthy metabolism.
“helped Maria lose 12 kg in 3 weeks!!!” · primary text
A specific weight-loss amount within a short timeframe is an exaggerated, unrealistic result, and supplement ads must target 18+.
Fix: Remove the specific result; use a general statement such as 'Part of a balanced routine for healthy weight management.'
“GUARANTEED RESULTS” · headline
Guaranteed results are a prohibited claim for health and weight-loss products.
Fix: Use 'Start your wellness routine today' or remove the claim entirely.
“Doctors hate this one trick.” · primary text
This is classic clickbait, and the triple exclamation marks add to the sensational tone.
Fix: Replace with 'Learn how our gummies fit into a healthy routine.'
“See the before and after pics.” · primary text
Before-and-after comparisons for weight loss are high risk and draw rejection.
Fix: Remove the before-and-after reference and focus on the product's ingredients.
“https://bit.ly/slim-offer” · landing page
URL shorteners hide the true destination and are high risk, and can lead to account-level enforcement.
Fix: Use the full, direct landing page URL on the brand's own domain.
Safer version
Are you struggling with belly fat? Our gummies helped Maria lose 12 kg in 3 weeks!!! See the before and after pics. Doctors hate this one trick.
GUARANTEED RESULTS
Meet our gummies, designed to support a healthy metabolism. Easy to add to your day and made to fit into a balanced routine for healthy weight management. Learn how they fit into a healthy routine.
Start your wellness routine today
Also change: Link: replace the bit.ly shortener with the full, direct URL on your own brand domain, and make sure the landing page has no before-and-after photos, guaranteed-result claims or specific weight-loss numbers. Creative: remove any before-and-after images and any overlay text about kilos lost. Show the product or lifestyle shots instead, with overlay text like "Support your healthy routine". Set ad targeting to 18+.
Coverage
What the checker looks for
These are the parts of Meta's Advertising Standards that most often get ads rejected and accounts restricted.
Personal attributes
Copy that implies something about the reader, such as “Are you overweight?” or “Struggling with debt?”
Unrealistic outcomes
Specific weight-loss figures, short timeframes, guaranteed or miracle results, and body shaming.
Medical claims
Claims that a product cures, heals or treats a condition.
Income and financial claims
“Make $500 a day”, guaranteed returns, risk-free promises and get-rich-quick wording.
Restricted and prohibited products
Crypto, gambling, dating, alcohol, supplements, vapes and other categories with extra rules.
Special Ad Categories
Credit, employment, housing and social-issue ads that must be declared.
Sensational content
Clickbait, all-caps shouting, “!!!” and engagement bait like “Tag a friend”.
Meta brand use
Wording that implies Facebook or Instagram endorses the product.
Creatives
Text on images, before-and-after photos, body close-ups, fake buttons, Meta logos and prohibited products, in images and video frames.
Suspicious links
URL shorteners, redirects and domains that don’t match the brand, which can count as circumventing systems.
FAQ
Questions
Is this checker free?
Yes. You get 3 checks a day without signing up, and 15 a day if you add your email. Adding your email also unlocks the rewritten, safer version of your ad.
How accurate is it?
It estimates risk from Meta's published Advertising Standards and flags the patterns that most often get ads rejected. It cannot see Meta's internal review, so treat a low score as a good sign, not a guarantee.
Does it check images and videos?
Yes. Upload up to 4 images, or one video. For videos it checks 4 frames from across the video, including the opening hook. It reads text on the image too. It doesn't check voiceover or audio yet.
What happens to the ads I check?
We keep the ad text, headline, link and result for up to 12 months to improve the checker, then delete them. Images and video frames are checked but not stored; we keep only a fingerprint. Videos never leave your browser: only 4 still frames are sent.
Is it affiliated with Meta?
No. Ad Account Shield is an independent tool and is not affiliated with or endorsed by Meta.