Rejection guides
Why was my Meta ad rejected?
Meta rejects an ad when its text, image, video, targeting or landing page breaks one of its Advertising Standards, and Meta Business Support Home shows the reason for the rejection. Find the matching policy below, fix the part of the ad it points to, then edit and resubmit the ad or request another review.
Find the reason Meta gave
- Privacy Violations and Personal AttributesWhy “you” copy about a viewer’s health, age, finances or identity gets Meta ads rejected, and how to rewrite it.
- Health and WellnessWhy exaggerated health and weight loss promises and body-shaming copy get Meta ads rejected, and what to write instead.
- Health and WellnessWhen Meta allows before-and-after photos in weight loss, cosmetic and skincare ads, and what gets them rejected.
- Prohibited Commercial PracticesPricing, endorsements or promises in the ad could mislead people for money.
- Low quality or disruptive contentClickbait headlines, “you won’t believe…”, “tag a friend” and shouting in capitals.
- Circumventing SystemsThe ad or its link looks built to hide the real content from Meta’s review.
- Financial and insurance products and servicesIncome promises, guaranteed returns, loans, insurance and crypto: what Meta allows, what needs permission, and how to fix the ad.
- Special Ad CategoriesFinancial products and services, employment, housing, and social issues or politics: when you must declare the category and how.
- Relevance and Spam (deceptive links)Broken pages, ad-to-page mismatches, redirects, pop-ups and risky page content: why Meta rejects the ad and how to fix the page.
Is the whole ad account restricted?
Check the next ad before you upload it
The free checker scores how likely Meta is to reject an ad, points to the exact words or image at fault and the policy behind each one, and suggests a safer version. It estimates risk; it isn't a decision from Meta.
Questions
How long does Meta take to review an ad?
Most ads are reviewed within 24 hours, though some take longer. Editing an ad sends it back for review.
Can I appeal a rejected Meta ad?
Yes. If you think the decision is wrong, you can request another review in Meta Business Support Home (you may also see it called Account Quality). Don't delete the ad first, or you may lose that option. If the ad does break a policy, edit it to fix the problem instead; the edited ad is reviewed again.
Do rejected ads hurt my ad account?
They can. Severe or repeated policy violations can lead Meta to restrict an ad account, and editing or deleting a rejected ad does not remove the violation, so fix the cause rather than resubmitting the same ad over and over.
Does Meta review the landing page and the image too?
Yes. Meta's review can include the ad's text, images, video, targeting and landing page, so a clean caption can still be rejected because of the creative or the page it links to.
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