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Accounts and assets · Page restricted

Why is my Facebook Page restricted from advertising?

Updated · By Ahmed, six years running Meta ads

Short answer

A Page restricted from advertising can’t be used to run ads, often because ads or content tied to it severely or repeatedly broke Meta’s Advertising Standards or Community Standards. Find the reason in Business Support Home and Page Status, fix the cause, and request a review if you believe the restriction is wrong.

Why Pages get restricted from advertising

  • Ads run for the Page severely or repeatedly break the Advertising Standards. Meta says this can lead it to disable the ad account and take down the Page.“Weeks of rejected weight-loss ads, all run in the name of the same Page.”
  • The Page builds up violations on its own content. Meta says multiple violations can leave a Page no longer able to create ads, and Pages that repeatedly share false news or break the Community Standards can lose the ability to advertise.“Posts on the Page keep getting rated false by fact-checkers.”
  • Not all admins have authentic profiles, or someone who manages the Page has broken the Community Standards.“One of the Page admins uses a second profile under a made-up name.”
  • Someone else with access caused the violations. Page Status includes violations from other people who manage the Page.“A freelancer given Page access posts content that breaks the rules.”
  • A misleading name change, or content that misleads people about who or what the Page represents.“A local bakery Page renamed overnight into a crypto trading brand.”
  • Close connection to a network of accounts that break or evade Meta’s policies.“The Page shares admins and near-identical ads with accounts Meta has already disabled.”

What to do first

  1. Find the reason. On a computer, go to Meta Business Support Home, select Account status overview, click the restricted Page and read the What you can do section.
  2. Open Page Status: switch into the Page, go to Settings & privacy, then Settings, then Page setup, then Page Status. Check Recent violations, and accept or request review on each one where that option is offered.
  3. Check who has access to the Page. Remove anyone you don’t know or trust, and make sure every admin uses their own authentic profile. Keep at least one person with full control, or the Page is deactivated.
  4. Fix the cause in the ads themselves: stop or rewrite ads that were rejected, and fix landing pages that break the Advertising Standards. Check new ads before they go out.
  5. If you believe the restriction is wrong, an admin selects Request review in Business Support Home and completes the on-screen steps. Meta says reviews typically take 48 hours, although they can take longer, and the number of reviews is limited.
  6. If you think an admin’s account was hacked, secure it first and turn on two-factor authentication for everyone who manages the Page.

Before and after a review

  1. Do not create a new Page, or move your ads to a different Page, to keep advertising. Meta treats new assets created to repeat violations after a restriction as evading enforcement, and can restrict them too.
  2. If the Page itself was taken down or limited, not just stopped from advertising, Meta says you can appeal by going to the Page and clicking Appeal at the top.
  3. If the review goes your way, ads that were running before the restriction do not restart on their own. Turn them back on in Meta Ads Manager.
  4. If the review is refused, the decision is final. Use the time to clean up the Page, its admins and its ads, because the same pattern can affect other assets you manage.
  5. Keep records: screenshots of the notice and Page Status, the date, what you changed and when you asked for review.

Check your next ad before you upload it

Paste the copy and add the image or video. The free checker scores the rejection risk, points to the exact words at fault and the Meta policy behind each one, and suggests a safer version. It estimates risk; it isn't a decision from Meta.

Start with an example, or paste your own ad
Creative (optional image or video)

What happens to your ad: images are shrunk in your browser, checked, then discarded. Videos never leave your browser; we send 4 still frames. We keep only a fingerprint of each image. More

More details · headline and landing page
3 free checks a day · no signup
What the checker can't doIt can't see Meta's own review, so a low score is a good sign, not a guarantee.It doesn't check voiceover or audio, and it reads 4 frames of a video, not every frame.It checks the link you give, not the full content of your landing page.
Example result. A real check of the supplement example.Your result will appear here.
Rejection riskHigh risk
96/ 100

Likely to be rejected. Fix the flagged lines before you upload.

This supplement ad combines a personal-attribute callout, a specific weight-loss result, guaranteed results, clickbait and a URL shortener, so it is very likely to be rejected.

Primary text

Are you struggling with belly fat? Our gummies helped Maria lose 12 kg in 3 weeks!!! See the before and after pics. Doctors hate this one trick.

Headline

GUARANTEED RESULTS

Landing page

https://bit.ly/slim-offer

6 issues found · tap a highlight to jump to it

Personal Attributeshigh

“Are you struggling with belly fat?” · primary text

The ad asserts a personal characteristic about the viewer by addressing them directly about a body condition.

Fix: Our gummies are designed to support a healthy metabolism.

Unrealistic Outcomeshigh

“helped Maria lose 12 kg in 3 weeks!!!” · primary text

A specific weight-loss amount within a short timeframe is an exaggerated, unrealistic result, and supplement ads must target 18+.

Fix: Remove the specific result; use a general statement such as 'Part of a balanced routine for healthy weight management.'

Unrealistic Outcomeshigh

“GUARANTEED RESULTS” · headline

Guaranteed results are a prohibited claim for health and weight-loss products.

Fix: Use 'Start your wellness routine today' or remove the claim entirely.

Low Quality or Sensational Contentmedium

“Doctors hate this one trick.” · primary text

This is classic clickbait, and the triple exclamation marks add to the sensational tone.

Fix: Replace with 'Learn how our gummies fit into a healthy routine.'

Unrealistic Outcomeshigh

“See the before and after pics.” · primary text

Before-and-after comparisons for weight loss are high risk and draw rejection.

Fix: Remove the before-and-after reference and focus on the product's ingredients.

Circumventing Systemshigh

“https://bit.ly/slim-offer” · landing page

URL shorteners hide the true destination and are high risk, and can lead to account-level enforcement.

Fix: Use the full, direct landing page URL on the brand's own domain.

Safer version

Your ad

Are you struggling with belly fat? Our gummies helped Maria lose 12 kg in 3 weeks!!! See the before and after pics. Doctors hate this one trick.

GUARANTEED RESULTS

Safer version

Meet our gummies, designed to support a healthy metabolism. Easy to add to your day and made to fit into a balanced routine for healthy weight management. Learn how they fit into a healthy routine.

Start your wellness routine today

Also change: Link: replace the bit.ly shortener with the full, direct URL on your own brand domain, and make sure the landing page has no before-and-after photos, guaranteed-result claims or specific weight-loss numbers. Creative: remove any before-and-after images and any overlay text about kilos lost. Show the product or lifestyle shots instead, with overlay text like "Support your healthy routine". Set ad targeting to 18+.

Questions

Does a Page restriction mean my Page is deleted?

No. Meta describes a Page restriction as the Page not being allowed to advertise. Taking down or unpublishing a Page is a separate action with its own appeal from the Page.

Can I advertise without a Page?

No. Meta says every advertiser needs a Facebook Page before they can advertise, which is why a Page restriction stops ads that run in its name.

Can someone else’s actions get my Page restricted?

Yes. Page Status includes violations caused by other people who manage the Page, and Meta lists admins who break the Community Standards as a reason Pages get limits. Only give access to people you trust.

Does Page Status show every problem?

No. Meta says Page Status does not cover every Community Standards and Page policy violation, so also check Business Support Home.

Can I just make a new Page and carry on?

Not as a way around a restriction. Meta says creating new ad accounts or other business assets to repeat violations after it has disabled existing ones counts as evading enforcement, which can lead to further restrictions.

Who can request a review?

You must be an admin on the account to request a review in Business Support Home. Requesting a review does not hurt your standing with Meta, but once it is completed the decision is final.

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