Accounts and assets · Profile restricted
Why is my Facebook profile restricted from advertising?
If your personal Facebook or Instagram profile is restricted from advertising, you can’t use Meta products to advertise or create new ads, and ad accounts where you are the only user may be disabled. Read the reason in Business Support Home, complete any identity or security steps, and request a review if you believe it’s wrong.
Why profiles get restricted from advertising
- Ads you created or managed severely or repeatedly broke the Advertising Standards. Meta can restrict the user account, not only the ad account.“The same person launched most of the rejected ads across several client accounts.”
- Trying to get round earlier enforcement, such as creating or repurposing accounts or assets to evade a previous removal.“A fresh ad account opened the day after the last one was disabled, running the same ads.”
- The profile is owned by the same person as an account Meta disabled, or is linked closely to a network of accounts that break or evade its policies.“A profile that manages assets alongside accounts Meta has already removed.”
- Meta suspects the profile has been hacked or compromised. It may ask for more information to confirm who owns the account.“A login from a new country, then ads created that nobody on the team recognises.”
- Security requirements not met. Where two-factor authentication is required and not turned on, Meta may restrict or remove a person’s access to advertising.“A team member on an older business portfolio who never set up two-factor.”
- The profile is not authentic, for example a second profile or one with a fake name.“A separate ‘work’ profile under a made-up name used only to run ads.”
What to do first
- On a computer, go to Meta Business Support Home and open Account status overview. Your Facebook account appears there, and its status affects your personal ad account and the features you can use to manage advertising assets.
- Click the restricted account and read What you can do. Meta may ask you to confirm your identity, complete verification, secure your account or request a review.
- If you are asked to confirm your identity, send a clear photo of one government ID with your name and date of birth or photo. Meta may reject IDs that are blurry, badly lit, cut off, screenshots or photocopies, and it won’t accept IDs digitally edited to hide information.
- If there are signs of hacking, secure the profile first at facebook.com/hacked from a device you have logged in on before, then turn on two-factor authentication.
- Fix the cause if it is your ads: stop or rewrite rejected ads in the accounts you manage and check the landing pages behind them.
- If you believe the restriction is wrong, select Request review in What you can do and complete the steps. Meta says reviews typically take 48 hours, although they can take longer, and you can only request a limited number.
Before and after a review
- Do not make a second profile, or use a colleague’s login, to keep running ads. Meta can restrict or disable accounts created to evade enforcement, and impersonation and fake-name profiles break its Community Standards.
- Ignore anyone offering to lift the restriction for a fee or asking for your password. Meta says its representatives never ask for passwords or payment details, and real account notices appear in Business Support Home.
- If the review succeeds, turn your ads back on in Meta Ads Manager; they don’t restart automatically. If it fails, the decision is final.
- Tell the businesses whose ad accounts you manage. Other members of their business portfolio, ad account or Page may still be able to advertise, but any ad account where you are the only user may be disabled.
- Keep records: the notice, dates, the ID or security steps you completed and when you requested review.
Check your next ad before you upload it
Paste the copy and add the image or video. The free checker scores the rejection risk, points to the exact words at fault and the Meta policy behind each one, and suggests a safer version. It estimates risk; it isn't a decision from Meta.
Likely to be rejected. Fix the flagged lines before you upload.
This supplement ad combines a personal-attribute callout, a specific weight-loss result, guaranteed results, clickbait and a URL shortener, so it is very likely to be rejected.
Are you struggling with belly fat? Our gummies helped Maria lose 12 kg in 3 weeks!!! See the before and after pics. Doctors hate this one trick.
GUARANTEED RESULTS
https://bit.ly/slim-offer
6 issues found · tap a highlight to jump to it
“Are you struggling with belly fat?” · primary text
The ad asserts a personal characteristic about the viewer by addressing them directly about a body condition.
Fix: Our gummies are designed to support a healthy metabolism.
“helped Maria lose 12 kg in 3 weeks!!!” · primary text
A specific weight-loss amount within a short timeframe is an exaggerated, unrealistic result, and supplement ads must target 18+.
Fix: Remove the specific result; use a general statement such as 'Part of a balanced routine for healthy weight management.'
“GUARANTEED RESULTS” · headline
Guaranteed results are a prohibited claim for health and weight-loss products.
Fix: Use 'Start your wellness routine today' or remove the claim entirely.
“Doctors hate this one trick.” · primary text
This is classic clickbait, and the triple exclamation marks add to the sensational tone.
Fix: Replace with 'Learn how our gummies fit into a healthy routine.'
“See the before and after pics.” · primary text
Before-and-after comparisons for weight loss are high risk and draw rejection.
Fix: Remove the before-and-after reference and focus on the product's ingredients.
“https://bit.ly/slim-offer” · landing page
URL shorteners hide the true destination and are high risk, and can lead to account-level enforcement.
Fix: Use the full, direct landing page URL on the brand's own domain.
Safer version
Are you struggling with belly fat? Our gummies helped Maria lose 12 kg in 3 weeks!!! See the before and after pics. Doctors hate this one trick.
GUARANTEED RESULTS
Meet our gummies, designed to support a healthy metabolism. Easy to add to your day and made to fit into a balanced routine for healthy weight management. Learn how they fit into a healthy routine.
Start your wellness routine today
Also change: Link: replace the bit.ly shortener with the full, direct URL on your own brand domain, and make sure the landing page has no before-and-after photos, guaranteed-result claims or specific weight-loss numbers. Creative: remove any before-and-after images and any overlay text about kilos lost. Show the product or lifestyle shots instead, with overlay text like "Support your healthy routine". Set ad targeting to 18+.
Questions
Does this restriction cover Instagram too?
Yes. Meta defines the personal profile as the Facebook or Instagram profile of the person advertising, and a restricted profile is not allowed to use Meta products to advertise.
Will my clients’ ad accounts be shut down?
Ad accounts where you are the only attached user may also be disabled. Other members of the business portfolio, ad account or Page may still be able to advertise, which is why every account should have more than one trusted admin before anything goes wrong.
What ID does Meta accept?
Meta accepts one government ID such as a passport, driving licence or national identity card. If you don’t have one, it accepts two non-government IDs that show your name, with at least one showing your date of birth or photo.
Can I request more than one review?
Only a limited number. Once a review is completed the decision is final, so fix what you can and complete any identity or security steps before you submit.
Someone emailed saying they are from Meta and can fix this. Is it real?
Check the sender. Meta lists the only email domains it writes from, including fb.com, facebook.com, facebookmail.com, meta.com and metamail.com, and you can confirm real account issues in Business Support Home. Report suspected phishing to phish@fb.com.
Meta's official pages
- About advertising restrictions (Meta Business Help Center)
- Troubleshoot a disabled or restricted account (Meta Business Help Center)
- Types of IDs that Facebook accepts (Facebook Help Center)
- Account Integrity (Meta Transparency Center)
- Request a review if you are restricted from advertising (Meta Business Help Center)
Ad Account Shield is an independent tool. It is not affiliated with, endorsed by or sponsored by Meta.