Why is Meta asking me to verify my identity to run ads?

When Meta asks for verification

• You deliver ads in a country whose laws or guidelines require advertiser verification.“A verification notice appears after an ad set targets a country with transparency rules.”
• Your ads promote things Meta considers more open to abuse from scammers.“A prompt to verify appears during ad set creation, in the Ad transparency section.”
• You pay for ads that benefit another advertiser, as agencies and resellers do. Both the advertiser and the payer may need verifying.“An agency runs a client’s ads from the agency’s own business portfolio.”
• You advertise financial products and services to audiences in regions where Meta requires it, including Australia, Hong Kong, India, Ireland, Israel, Spain, Taiwan, Thailand, the United Kingdom and the United States.“Mortgage or insurance ads targeting the UK.”
• You run ads about social issues, elections or politics. This has its own identity confirmation, and the ID must be from the country where you want to run the ads.“A charity campaign about a local ballot question.”
• Your account is restricted and Business Support Home lists Confirm your identity or Complete verification as the next step.“A restricted ad account whose What you can do section asks for ID.”

How to complete verification

1. Check where you stand: no deadline, an upcoming deadline, ads already paused, or account restricted. If there is a deadline, verify before it so your ads don’t pause.
2. Decide who to verify. The advertiser is the person or business whose product the ad promotes; the payer is who pays for the ads. For agencies, Meta says both are the client.
3. Make sure the right person has access. You need at least partial access to the ad account, such as admin or advertiser, and to be in the business portfolio if the account sits in one.
4. Start verification in Meta Business Suite under Authorizations and verifications, or in Ads Manager under Advertising settings, Verifications and ad transparency.
5. For a person, choose the country that issued the ID, the ID type, and upload a clear photo. Meta may reject IDs that are blurry, poorly lit, cut off, screenshots or photocopies.
6. For an organisation, enter its name, address, phone and website. Pick the matching record Meta finds, or upload official documents such as a certificate of incorporation that match those details, then confirm by email, phone, text, WhatsApp or ID.
7. If you run certain regulated ads in Australia, India or Taiwan, such as financial services or securities and investment ads, have the licence or registration number ready. After you submit, Meta says it shares an updated status within 2 business days.

If ads are paused or verification fails

1. If your ads are paused or the account is restricted, complete verification. Meta says that is what restores the ads or the account.
2. If the status says Needs more information or Verification unsuccessful, read the explanation, fix the problem and resubmit. Check that the ID photo is sharp and fully in frame, and that business documents match the name, phone and address you entered.
3. Only submit your own real details, or those of a business you are authorised to represent. Meta says false or misleading information, or trying to get round its verification review, can stop you being verified and lead to further action on the account.
4. If Meta marks information as verified that you don’t recognise, delete it in Authorizations and verifications and verify the correct details manually.
5. Keep records of what you submitted and when, including the advertiser and payer you chose for each ad account.

Questions

Meta's official pages

• About advertiser verification for ads transparency (Meta Business Help Center)
• About verification requirements that may impact financial services advertisers (Meta Business Help Center)
• About business verification in Meta Business Suite (Meta Business Help Center)
• Why Facebook might reject your ID (Facebook Help Center)
• Troubleshoot a disabled or restricted account (Meta Business Help Center)

Ad Account Shield is an independent tool. It is not affiliated with, endorsed by or sponsored by Meta.

Related guides

• Profile restrictedYour own profile can’t advertise, and ad accounts where you’re the only user can go down too.
• Business portfolio restrictedA restricted business portfolio can’t advertise, and that reaches every asset it owns.
• Special Ad CategoriesFinancial products and services, employment, housing, and social issues or politics: when you must declare the category and how.